![]() The customs formalities for entering the USA were handled there, then the onward journey to San Francisco continued. The flight landed in Pittsburgh, Pennsylvania. Representing EINA, Alemany was in charge of booking the chartered aircraft with TWA. One of the groups that took part in EINA's journey was formed by Pep Alemany and his pregnant wife Camila, Isabel Arnau, Lluís Cantallops, Agustí Coll, Marta Dalmau, Mossen Dalmau, Maria Girona, Camila Jubert, Xavier Olivé, Josep Ponsatí, Baltassar Porcel, Albert Ràfols and Pep Bonet and his partners of Estudi Per, who coins the promotional phrase: "To the West Coast with EINA".įor many of the participants it was the first time they had crossed the Atlantic, as retold by Pep Alemany. And it is, perhaps, thanks to this “old world” structure that it has become the birthplace of the leading counterculture movements in the United States today: hippies and Black Panthers. It’s a city with gorgeous places, designed with pedestrians in mind. It is considered the most European of American cities. San Francisco provides, perhaps, the counterpoint to the other cities. It’s the most important pilgrimage site in the United States. It’s the city of gambling, shows, and weddings. ![]() Visiting Las Vegas in the 1960s is like visiting Rome in the 1940s.” Las Vegas is a city that isn’t composed of buildings, but of neon signs. “Las Vegas,” according to the Venturis, “is the apotheosis of the desert city. It’s the city of Hollywood and Disneyland. Hold on, and Los Angeles will soon appear around you.” It’s the city of automobiles, highways, parking lots, and drive-ins. “You don’t have to visit Los Angeles,” stated a southern California radio DJ playfully, “just wait and Los Angeles will come to you. Los Angeles is the world’s biggest and most expansive city. They became a mandatory point of reference for writings by architects and critics as diverse as Tom Wolfe, Reyner Banham, Charles Moore, Cedric Price, Tomás Maldonado, the Venturis, and the Smithsons. Developed according to their individual whims and leaving aside the established rules in urban design and architecture, the architects’ works have resulted in more provocative cities that can profoundly shock visitors who view them for the first time. The cities on the West Coast of the United States are undoubtedly the places where architects focus the most attention nowadays. The trip was personally planned by Xavier Sust and Jaume Serra, director of Aerojet, the brand-new travel agency on Carrer Casp in Barcelona, and designed by Studio Per. A black and white photograph of the farmers in Grant Wood's painting American Gothic (1930) was superimposed on the poster. The handmade program, designed by Toni Miserachs, was based on a lilac poster from the film Easy Rider (1969) directed by Dennis Hopper and featuring performances by Jack Nicholson and Peter Fonda.
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